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Wednesday, December 05

Navratilova signed to be AARP's 'fitness ambassador'

 

Source: AARP press release and PlanetOut

In a move that highlights changing attitudes toward gay men and lesbians, AARP, an advocacy group for those 50 and older, has signed gay tennis legend Martina Navratilova as its health and fitness ambassador. Navratilova will encourage AARP's 39 million members to stay active.

Starting in January, AARPfitness.com will offer health tips and exercise routines that Navratilova will help formulate. An AARP release also stated that the tennis star will be participating in various AARP events throughout the coming year.

"We are thrilled to welcome to the AARP family someone who has shown the world the importance of staying fit as you age," said Emilio Pardo, Chief Brand Officer for AARP said in the statement. "The 50+ age group is one of the most health-conscious segments of our population and we know our 39 million members will benefit from Martina's tips and expertise in the health arena."

In the statement, Navratilova is quoted as saying, "I think we have a tendency to look for quick fixes and easy solutions to leading healthy, active lifestyles and my goal is to let my generation know that though staying fit takes work, it's just as important now -- if not more -- than ever before."

Beginning in January 2008, Navratilova's fitness tips will be available primarily via AARP's Fitness Website, http://www.aarpfitness.com/ which provides the tools and information to make it easier to live a healthy life at age 50+.

Full article: Tennis Legend Martina Navratilova Signs on as AARP's New Health & Fitness Ambassador - Press Release
PlanetOut: Navratilova gets surprising new job

Posted by NewsEditor on Dec 05 2007, 03:59 PM [Permalink]


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