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Saturday, December 29

Cleveland rolls out marketing effort to attract gay tourists

Source: Cleveland Plain Dealer
Philadelphia does it. So do Toronto, Dallas and a number of other cities. And in January, Cleveland's convention and visitors bureau announced plans to join in and create marketing specifically for gay tourists.

The bureau worked with the Lesbian Gay Bisexual Transgender Community Center of Greater Cleveland to produce a 28-page guide filled with gay-friendly businesses, attractions and events.

They've distributed about half of the 15,000 copies and plan to print an updated guide in June. Some of the guides will be distributed at Columbus' 2008 Pride Parade. 

The bureau also plans to place ads next year in Outlook Weekly and Out, alternative publications in Columbus and Pittsburgh. And it's exploring advertising options in Detroit.

The first round of ads will promote the Cleveland International Film Festival, the "Jersey Boys" musical, an upcoming chocolate exhibit at the Great Lakes Science Center, and the "Arms and Armor from Imperial Austria" exhibit at the Cleveland Museum of Art.

The bureau also has been pitching Cleveland story ideas to gay media outlets. The new LGBT portion of the bureau's Web site has attracted about 10,000 hits.

Full article: What's happening with the effort to attract more gay travelers to Cleveland?- cleveland.com

Posted by NewsEditor on Dec 29 2007, 11:15 AM [Permalink]


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