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Monday, July 28
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Source: Oregonian , Wall Street Journal , Brand Republic , Guardian Nike withdrew this ad and three others after outcry that they played on anti-gay attitudes. Both Nike and Snickers dropped ads late last week that critics said played on anti-gay stereotypes. Nike Inc. said it dropped three ads from a billboard campaign in response to critics who complained that the basketball-shoe ads were insensitive to gay men and African-Americans. Backing off earlier support of the ads, the Beaverton-area sporting goods giant said it would withdraw ads for its new Hyperdunk basketball shoes that some critics...
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Tuesday, July 22
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Source: Xtra West , Victoria Times Colonist Vancouver city councilor Tim Stevenson wants city hall to invest $25,000 into a Tourism Vancouver marketing campaign specifically aimed at attracting US lesbians to the city. Stevenson is planning to introduce a motion in council calling for the investment today, reports Vancouver's Xtra West newspaper. The public will be invited to speak to the motion on July 24. Stevenson says the idea for the motion came about after he saw a report from the gay and lesbian market research firm Community Marketing Inc that ranked Vancouver as the number one international...
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Friday, July 18
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Source: Charlotte Observer , Guardian , Time , Atlanta Journal Constitution , WOLO TV A London ad campaign meant to promote South Carolina to gay tourists has caused quite a stir on this side of the pond. The campaign, launched by marketing agency Out Now Consulting, was intended to promote Amro Worldwide, a London-based gay tour operator, and to tout tourism to several gay-friendly U.S. destinations. But what sells in Piccadilly doesn't necessarily float in Gaffney. The ad has created a controversy that led to the resignation of the employee who approved it and has many in the gay and lesbian...
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Thursday, June 05
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Source: PR Newswire (press release) , Sydney Star Observer , Bay Area Reporter Rugby players from the world's gay rugby teams are landing in Ireland this week for the the 2008 Bingham Cup, commonly known as the 'Gay Rugby World Cup'. The tournament starts Friday, June 13, in Dublin. The tournament is the second largest biennial amateur rugby tournament in the world, according to organizers. The 2006 cup, which took place in New York, was the biggest yet. The tournament is named for San Franciscan Mark Bingham, one of the September 11 Flight 93 heroes. Thirty teams drawn from clubs around...
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Friday, April 18
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Source: Financial Post , Exchange Morning Post A new study confirms what savvy marketers have known for years: the gay community has major wallet clout and represents vast potential growth for marketers. That's especially true in Canada according to the study commissioned by the International Gay and Lesbian Chamber of Commerce (IGLCC) where the study concludes The LGBT population in Canada is 2 million people, representing a market of about 100 billion Canadian dollars. The study describes it as a varied population which has a great purchasing power. It found that LGBT consumers are faithful...
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Friday, March 21
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Source: Southern Voice by Ryan Lee IMAGINE YOU ARE WALKING THROUGH A FOREST and you come across a giant oak or maple tree lying on its side. Besides the tree stands an unremarkable looking man, who loudly huffs and puffs as he pounds on his bare chest and flexes his muscles. “I ripped this big maple tree up out of the ground with my own two hands,” the barechested man says. “I pulled the roots out of the dirt, threw the heavy bark across my shoulders, and then body-slammed this beast onto the ground.” If you’ve got any intelligence, you may look around for signs to let you know if the man is telling...
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Wednesday, March 12
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Source: E! Online , Yahoo News , PageOneQ King shooting "If you think gay teens like Lawrence King are safe in our schools," says Grey's Anatomy's T. R. Knight, "you're wrong." In partnership with GLSEN, LGBT-oriented television network Logo , is airing a public service announcement urging awareness and vigilance against homophobia, transphobia and discrimination in schools. The ad was made in response to the recent murder of openly gay junior high student Lawrence King. The E!Online includes a streaming player showing the ad . "One more murder, one more life...
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Tuesday, March 11
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A right-wing group that two years ago called for a boycott of Ford Motor Company because of what it said were the automaker's pro-gay policies has declared victory and called off the boycott. In the fall of 2005, the American Family Association (AFA) announced a boycott against the automaker, saying it was concerned about Ford's advertising in gay media and other gay-friendly promotions from the company. According to the Associated Press, Ford said in a statement today that its principles haven't changed and that it is committed to treating everyone fairly. Related in Qnews: Commentary...
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Wednesday, January 09
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Source: The Age This explicit ad encouraging condom use is part of a series sponsored by Victorian AIDS Council FULL-PAGE images of men having sex will be splashed across gay newspapers in Melbourne today as part of a bold advertising campaign designed to stem rising HIV infections in Victoria. Four advertisements -- which show men having sex, with a dialogue box discussing safe sex issues covering their genitalia -- will appear in Bnews and MCV newspapers as part of the Victorian AIDS Council 's latest campaign to target gay men who have unprotected sex. Executive director Mike Kennedy said...
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Tuesday, January 08
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Source: GayWired.com Two decades ago, the Australian Department of Public Health launched a disturbing, yet informative, ad campaign to help educate the gay community about HIV and AIDS. With the number of new infections still on the rise over the past few years, Sydney has revised a new viral video campaign which highlights the Glam Reaper and hopes to once again show the community that this is a disease that effects everyone. The original Grim Reaper campaign depicted images of death mowing down a range of victims in a bowling alley. Although the ad was widely criticized at the time, it did succeed...
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Tuesday, January 08
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Source: San Francisco Chronicle A San Francisco motorcycle club gained long-sought legal approval Monday for its trademark of the name "Dykes on Bikes" when the U.S. Supreme Court turned away a challenge from a lawyer who said the term denigrated men. Without comment, the justices denied review of an appeal by Michael McDermott of Dublin, who challenged a decision by the U.S. Patent and Trademark Office to grant the San Francisco Women's Motorcycle Contingent exclusive rights over the commercial use of Dykes on Bikes. The motorcycle club applied for a trademark in 2003 after using...
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Sunday, December 30
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Source: Washington Post DES MOINES -- In Sen. Barack Obama 's Iowa headquarters, young staff members sit at computers, analyzing online voter data and targeting potential backers. They zip one e-mail to an undecided voter and zap a different message to a firm supporter. Depending on the voter, they follow with Facebook reminders, telephone calls, text messages and, most important, house visits. The effort will culminate in what state director Steve Hildebrand calls "the largest grass-roots volunteer operation that Iowa has ever seen." Whether Hildebrand's boast proves true on...
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Saturday, December 29
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Source: Cleveland Plain Dealer Philadelphia does it. So do Toronto, Dallas and a number of other cities. And in January, Cleveland's convention and visitors bureau announced plans to join in and create marketing specifically for gay tourists. The bureau worked with the Lesbian Gay Bisexual Transgender Community Center of Greater Cleveland to produce a 28-page guide filled with gay-friendly businesses, attractions and events. They've distributed about half of the 15,000 copies and plan to print an updated guide in June. Some of the guides will be distributed at Columbus' 2008 Pride Parade...
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Monday, December 24
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Source: New York Times THE world of Internet dating can be a cold, unforgiving place, particularly when it comes to the fight for customers. Chemistry.com, an online dating service, implies that its rival is out of touch with mainstream America in a new campaign. The online dating service Chemistry.com plans to unleash a new campaign that seeks to depict its older and larger competitor, eHarmony.com, as out of touch with mainstream American values. The ads, which will appear in weekly newspapers and magazines starting Monday, attack eHarmony for refusing to match people of the same gender and for...
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Wednesday, December 05
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Source: AARP press release and PlanetOut In a move that highlights changing attitudes toward gay men and lesbians, AARP, an advocacy group for those 50 and older, has signed gay tennis legend Martina Navratilova as its health and fitness ambassador. Navratilova will encourage AARP's 39 million members to stay active. Starting in January, AARPfitness.com will offer health tips and exercise routines that Navratilova will help formulate. An AARP release also stated that the tennis star will be participating in various AARP events throughout the coming year. "We are thrilled to welcome to...
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Monday, December 03
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Source: Press release PASSPORT Magazine, a lesbian/gay travel publication, and Air New Zealand teamed recently to launch a contest to win a trip aboard Air New Zealand's Pink Flight. The Pink Flight will be a special Air New Zealand flight, open to anyone who wants to jump start the revelry of the 2008 Sydney Gay & Lesbian Mardi Gras Festival. On February 26th over 300 glamorous gays (and any fun-loving friends) will depart from San Francisco International at 11:30pm. Prior to boarding the Pink Flight, passengers will arrive in their most extravagant (TSA-compliant) Mardi Gras costumes...
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Monday, December 03
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Source: NY1 , Gothamist , and New York Post As part of a new ad campaign NYC and company is printing a three page ad in the December/January issue of "Out," a popular gay interests magazine. NYC & Company, the city's tourism arm, also has launched a $30 million, 19-country campaign called "This is New York City." Commercials have also been placed on LOGO, a national cable network that tailors its programming to gay viewers. They will be aired over the coming weeks. There will also be ads on similarly themed gay, lesbian, bisexual and transgender Web sites -- and advertising...
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Saturday, November 24
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Source: South Florida Sun-Sentinel Some chronicle the news: the presidential race, sexual abuse scandals, gay marriage, adoption. Others cover the flashier, more frivolous side of being gay in South Florida: entertainment, fashion, travel, circuit parties, and lots of pictures. From the weekly newspaper to the monthly glossy magazines, niche publications targeting South Florida's gay and lesbian community fill stands inside shops and restaurants, pile high near coffeehouse doors from South Beach to Vero Beach, and welcome tourists at guesthouses around Fort Lauderdale. In all, at least a dozen...
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Friday, November 23
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Source: compiled by seaQwa's Qnews from reports in Sophia Echo The billboard that caused a stir in Bulgaria Photo: news.bg In Sofia, Bulgaria, 14 billboards with photos of pop artists Azis and his partner Kitaetsa were taken down on Wednesday because they were "scandalous". Similar billboards were also removed in Plovdiv, Kyustendil and Pernik, Dnevnik daily said. Kitaetsa is the nick-name of the partner of pop-folk singer Azis. The two have been open about their homosexual relationship. On the billboard, the two were shown in, what has been said to be a homo-erotic pose. Removal...
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Friday, November 16
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Source: Gay.com (Commercial Closet) Although still stinging from a 2005 tangle with American conservatives, Ford Motor Company is airing a commercial that includes two same-sex couples -- a pair of men and their dogs, and a female couple with one pregnant -- but only in Australia. The campaign, by JWT for Ford Focus and Fiesta, highlights diversity. Titled "Everyone's Journey Is Different," the spot first shows the car quickly changing colors. Then the colors are paired with people of various ages and looks, including young slackers, an Indian woman, a white male couple in sweaters...
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Thursday, November 15
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Source: Bay Area Reporter San Francisco -- At bus stops around town commuters will find ads plugging a mobile phone service that are a ringing endorsement for marriage equality. Using mashed-up text on different color grids the ads read "yo wassupport gay marriage." The campaign is to promote progressive telecommunications company Working Assets' new Credo Mobile phone service. The text at the bottom of the ads calls on phone users with left-leaning politics to sign up. "When you have a credo you stand for something," read the ads. "Join Credo Mobile and help change...
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Friday, November 09
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Source: Generation Q Candidate Dani Ecuyer with two 'climate hunks' campaign photo Just fifteen days out from the election, issues involving the gay community are likely to be a main factor in deciding who will win the Wentworth electorate. One independent is taking a ‘gay approach’ to Wentworth, with Dani Ecuyer recruiting good looking men as ‘climate hunks’ to assist her with campaigning. Ecuyer, who is in the running for the Wentworth seat currently held by Environment Minister Malcolm Turnbull, decided only weeks ago to run for the seat due to increasing concern over the likelihood...
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Tuesday, November 06
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Source: Newsday (with additional material from Garden State Equality ) MOUNT LAUREL, N.J. - Two liberal New Jersey groups are debuting pro-gay-marriage television commercials tonight. Garden State Equality and Blue Jersey are running the spots on News 12 New Jersey. The ads will run for two weeks -- longer if the groups can raise money to keep them on the air. The ads are the most public part yet of a campaign to persuade the state's lawmakers to allow gay couples to marry. New Jersey already allows same-sex couples to enter civil unions. But gay rights advocates say they don't offer enough...
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Sunday, November 04
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Source: Washington Post For 11 years, over nearly 200,000 miles, with the blessing of the state of Virginia, David Phillips has driven his Tracker with the "POOFTER" license plate, and nobody has complained -- not even when he parked at the British Embassy, where everybody knows "poofter" is British slang for a gay man. "It's always a rolling good laugh for them," says Phillips, who is gay and chose his tags' message because "it's just an amusing word that I self-identify with." The commonwealth of Virginia is not amused. It gave Phillips his...
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Friday, November 02
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Source: Tidings.com Catholic activists were angry that Miller Beer's logo appeared at the bottom of this poster for San Francisco's Folsom Street Fair Milwaukee-based Miller Brewing Co. has issued a formal apology for "the offense caused by the use of Miller brand logos on a poster promoting the Folsom Street Fair in San Francisco with an irreverent take on Leonardo da Vinci's "The Last Supper." In an Oct. 26 statement the company said it completed "an exhaustive audit of its marketing procedures for approving local marketing and sales sponsorships" and will...
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Thursday, November 01
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Source: Dallas Morning News Dallas Deputy Mayor Pro Tem Dwaine Caraway wants urban youths to improve their image by hiking up their pants. But a local hip-hop artist is using homophobia as a tool to get that message across. What started as an effort by Mr. Caraway to discourage saggin' – the wearing of jeans or trousers drastically below the waistline to expose underwear – has raised concerns because of a rap song that equates the fashion practice to being open to gay sex. "Pull Your Pants Up" by Dooney da Priest (real name: Dewayne Brown) first describes saggin' visually, but...
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Monday, October 29
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RainbowVisions markets its communities to gay and lesbian retirees with images, including these, on their website . Some residents fear they're now marketing too much to non-gay buyers Source: Gay Financial Network It's been nearly a year and a half since Santa Fe's first gay retirement community began welcoming residents. From the outside, the $35 million RainbowVision Properties is undeniably beautiful: 146 units spread out over 13 acres. With condos ranging from $250,000 to $310,000, the site offers panoramic views of the Sangre de Cristo, Sandia, Jemez and Ortiz mountains, and is...
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Monday, October 29
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Source: Philadelphia Inquirer (includes material from a press release ) Philadelphia tourism professionals have released both a book with advice for those marketing tourism destinations to gay and lesbian customers, and an interactive program to train those who serve the customers. For gay and lesbian couples, checking in at the front desk can be the most uncomfortable part of a trip. (One bed or two?) For hotels, it can mean the difference between building loyalty and losing customers. The Philadelphia Gay Tourism Caucus hopes to encourage that loyalty with a sensitivity-training program believed...
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Sunday, October 28
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Source: TV3.co.nz Above: Auckland's offical logo. Below: Local TV station's logo The wind has been taken out of the city of sails with the launch of controversial new branding. Auckland has dumped the very feature that gave it its nickname, in favour of a triangle, and the upset doesn't end there. The new logo has only just been launched and Auckland City Council's new look is already running into trouble. Triangle TV's phones have been ringing hot with people outraged that the council appears to have copied Triangle's design. The regional TV station Triangle has proudly...
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Friday, October 26
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Source: NPR: Bryant Park Project (Includes material from NPR: Morning Edition ) Saggin' -- young men wearing their pants with the waistband closer to their knees than their hips -- has been around for years. But a growing number of adults are deciding they've had enough. In Dallas, an interesting mix of politicians, hip-hop artists and white businessmen are announcing a citywide campaign with a simple message: Pull Your Pants Up. Deputy Mayor Dwaine Caraway's work life usually involves economic development, crime, housing-code enforcement and stray dogs. But the drumbeat of anger from...
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